Archive for Branding

Women Empowerment: A Growing Trend in Female Advertising

Women Empowerment: A Growing Trend in Female Advertising

Following in the footsteps of the highly-acclaimed Dove Campaign for Real Beauty, Always Feminine Products challenges the idea that acting “like a girl” is a bad thing. In a 3 minute YouTube video, Always conducts an experiment where subjects are asked to do various activities…

Continue reading →

AdWeek.com Features Immuno Gum Kissing Stunt

AdWeek.com Features Immuno Gum Kissing Stunt

Remember that little stunt the Chicklabs team put together called “Kiss Someone Healthy” for Immuno Gum? It seems AdWeek.com recently caught wind and featured the video and Immuno Gum in an article on June 18, 2014! Referring to it as the “undergrad version” of this year’s…

Continue reading →

Taking a Look at Warby Parker’s Innovative Social Media Strategy (And Why They’re Getting Results)

Taking a Look at Warby Parker’s Innovative Social Media Strategy (And Why They’re Getting Results)

Written by Kim Lachance Shandrow for Entrepreneur.com Some small businesses are getting creative and earning their social media followers’ trust — and their dollars — by ditching the one-way hard sell that’s all too common on Facebook and Twitter. They understand that social-media platforms are fertile ground…

Continue reading →

Why Yahoo’s Purple Logo Rubs Us the Wrong Way

Why Yahoo’s Purple Logo Rubs Us the Wrong Way

And on the subject of branding, take a look at one tech writer’s opinion of why Yahoo’s branding logo just doesn’t work. Written by John Brownlee for www.fastcodesign.com via Fast Company   IN A SEA OF BLUE INTERNET BRANDING, YAHOO’S COLOR CHOICE STANDS OUT FOR…

Continue reading →

Questions to ask of any logo design

Questions to ask of any logo design

A good logo is not just pleasant to look at. It’s a functional tool in your marketing toolbox and a key piece of your visual identity. I designed this logo sign for a client and I just can’t say it enough: when you design a…

Continue reading →