By Jessica Guynn
SAN FRANCISCO — And the winner for best tweet: Ellen DeGeneres, who struck social-media gold for the Oscars and sponsor Samsung with the best selfie of the night.
The celebrity-filled selfie on a Samsung phone was the Twitter star of Oscar night. DeGeneres never mentioned Samsung, a major Oscars advertiser, but appeared to use the company’s Galaxy or Note for the selfie, which was actually taken by Bradley Cooper. It was epic product placement for the Apple competitor.
Samsung, however, still has some mighty competition from the iPhone in becoming the smartphone to the stars. DeGeneres — or at least her Twitter account — tweeted backstage with an iPhone.
The selfie now holds the record as the most popular tweet ever, making the picture worth every dollar Samsung spent on the sponsorship.
DeGeneres’ tweet has received nearly 2.7 million retweets and nearly 1.4 million favorites. The previously most-retweeted Twitter post was by President Obama after winning his second term in 2012. That tweet got 778,000 retweets.
DeGeneres’ tweet even knocked Twitter offline for a bit, racking up more than 700,000 retweets and nearly 200,000 favorites in just 30 minutes.
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