Tag archive for branding

Taking a Look at Warby Parker’s Innovative Social Media Strategy (And Why They’re Getting Results)

Taking a Look at Warby Parker’s Innovative Social Media Strategy (And Why They’re Getting Results)

Written by Kim Lachance Shandrow for Entrepreneur.com Some small businesses are getting creative and earning their social media followers’ trust — and their dollars — by ditching the one-way hard sell that’s all too common on Facebook and Twitter. They understand that social-media platforms are fertile ground…

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Questions to ask of any logo design

Questions to ask of any logo design

A good logo is not just pleasant to look at. It’s a functional tool in your marketing toolbox and a key piece of your visual identity. I designed this logo sign for a client and I just can’t say it enough: when you design a…

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