Tag archive for marketing

Don’t Focus On What You Sell, Figure Out What Makes Customers Buy From You

Don’t Focus On What You Sell, Figure Out What Makes Customers Buy From You

Why You’re Not In the Business You Think You’re In By Eric V. Holtzclaw via Inc.com When I start advising a company, a few conversations into our relationship I get to work on one of my favorite exercises: I ask the management team to figure…

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Some see it as failure, we see it as just the beginning

Some see it as failure, we see it as just the beginning

He Failed on ‘Shark Tank’—but So What? Entrepreneur Jamie Siminoff on How Startups Can Compete for Tech Talent by Caitlin Huston via The Wall Street Journal Failing to get funding on “Shark Tank,” the entrepreneurship reality TV show, didn’t sink Jamie Siminoff’s most recent startup….

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Chicklabs Featured in the Orange County Register

Chicklabs Featured in the Orange County Register

Many thanks to Lily Leung for her wonderful article about Chicklabs in the Orange County Register today. We are especially grateful for her mentions of our companies Wrapadoo and Immuno Gum. Check out our Companies page to learn about Plans in Place, Hot Moms Club, and…

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Taking a Look at Warby Parker’s Innovative Social Media Strategy (And Why They’re Getting Results)

Taking a Look at Warby Parker’s Innovative Social Media Strategy (And Why They’re Getting Results)

Written by Kim Lachance Shandrow for Entrepreneur.com Some small businesses are getting creative and earning their social media followers’ trust — and their dollars — by ditching the one-way hard sell that’s all too common on Facebook and Twitter. They understand that social-media platforms are fertile ground…

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Questions to ask of any logo design

Questions to ask of any logo design

A good logo is not just pleasant to look at. It’s a functional tool in your marketing toolbox and a key piece of your visual identity. I designed this logo sign for a client and I just can’t say it enough: when you design a…

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Movers & Shakers: The Entrepreneur Behind the Fashion Forward Frends Headphones

Movers & Shakers: The Entrepreneur Behind the Fashion Forward Frends Headphones

How can you take plain old headphones and not only give them a unique design, but also make them appealing to one of the most profitable and influential groups: the multi-billion dollar fashion industry and those who partake in it. Like Skullcandy before him, Keir…

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The Coveted, Under-30 Market: 4 Tips for Marketing to Millenials

The Coveted, Under-30 Market: 4 Tips for Marketing to Millenials

As a highly discerning and self-empowered generation, Millenials have proven to be one of the most difficult groups for companies to attract through marketing. Nadia Goodman suggests four ways for companies to effectively reach the Millenial market. By Nadia Goodman May 21, 2013 Written for…

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